The Challenge: Misuse and Lost Revenue
Every business wants more customers. Yet sometimes, a project turns out to be one you wish you had declined.
For rental companies, this reality often becomes clear only when equipment is returned—machines appear misused or overworked, and sometimes used on multiple projects beyond agreed rental terms.
Without proof, enforcing terms feels impossible. Or does it?
Extra maintenance and loss of revenue
Misuse of equipment leads to real financial loss:
- Higher maintenance costs for overworked machines
- Lost revenue when assets are used beyond agreed terms without proper invoicing
This is changing as more rental companies adopt data tracking for rental businesses, now available even for non-powered assets.
How Data Tracking Works
Small, durable wireless IoT trackers can be installed on almost any equipment:
- Attachment tools
- Compactors
- Lifts
- Conveyor belts
These trackers log:
- Actual running hours
- Location history
- Shock and impact events
All data is accessible online in graphs, reports, and maps throughout the rental period.
Complete visibility with data tracking
Trusted has developed the world’s most durable wireless data trackers, designed to withstand harsh conditions—even on hydraulic attachments.
- IP69k certified for extreme environments
- Proven performance on construction sites, mines, and pits
With this data, rental businesses can answer critical questions instantly:
- How many hours has the asset worked?
- Has it stayed in one location or moved elsewhere?
- Has it sustained excessive shocks during transport or use?
Better usage makes better quality
Data tracking improves overall business quality:
- Detect misuse and enforce rental terms
- Schedule maintenance based on actual usage, not guesswork
- Reduce breakdowns and improve customer satisfaction
Invoicing becomes precise with automated reports based on real usage data. Customers pay for what they use—no more disputes.
Bonus Benefit: Theft Protection
If equipment is stolen, tracking data provides clear documentation for insurance claims.
This is a win-win for both rental businesses and customers.
If You’re New to Data Tracking
Learn more about Trusted’s data tracking solution by browsing the many solutions available for your rental business.
Also, make sure you read up on the world’s most durable wireless tracker in our hardware section.
Finally, do not miss out on our case story about how a rental company chose data tracking to solve classic industry challenges.
Find the article and much more here.