After heavy snowfall, construction site managers faced a big question: How do you manage what you can’t see? Data tracking in construction is the answer—not only for this challenge but also for driving efficiency in the digital era.
People in Denmark had barely returned to work following the end-of-year holidays before the country was put back on hold.
Heavy snowfall and strong winds surprised both drivers and industry professionals on the road leaving many vehicles, vans, and trailers stuck in the snow.
Freezing temperatures in the following days meant that clearance of even main roads was completely impossible.
Getting the overview during disruptions
Severe winter conditions in Denmark left roads blocked and vehicles stranded. For construction managers, downtime is costly. The first step to recovery is gaining an overview:
- Where are my assets—tools, machines, vans?
- Can we proceed with other tasks while waiting for key components?
But how do you get that overview when everything is hidden under snow?
The spread of data tracking in construction
The snowy start to 2024 highlighted the value of data tracking in construction. Knowing where assets are located—even stranded—helps managers prioritize and make quick decisions.
Data tracking has long been used for major machines like excavators and loaders. Today, the technology extends to non-powered assets such as trailers, attachment tools, and smaller machines.
Wireless data trackers are robust, easy to install, and built to last in all weather conditions. With trackers on key assets, managers maintain a complete overview—even during severe disruptions.
The digital edge over the competition
Designed to be an integrated tool for managers and other construction professionals, data tracking on non-powered key assets is a great example of how great tools give you an edge over the competition.
While some construction managers in the snow were scrambling to gather information about the whereabouts of their assets, others could find this information in seconds by looking on their computers or phones.
However, data tracking gives you an overview that extends to more than locations.
The information you can extract from the data trackers solves other use cases in an everyday construction setting as well.
It enables managers to monitor the utilization and running hours of machines and attachment tools. The tracking solution uses the data to send automatic service alarms or even precise invoicing reports on the actual usage of rental assets.
In this way, it is easy to see why data tracking is becoming more widespread in construction.
So be prepared for the next blizzard: get a digital edge over your competition by learning more about what data-tracking solutions can do for you.
Download our guide on how to get started here: Digitalize your construction business.